Search Engine Optimization
Search Engine Optimization is making small modifications to parts of a website to affect an outcome. The out come from one "Tweak" may not seem like large improvements, however putting all the changes together they will have a noticeable improvement to the rankings and user experience of a site. There are essential ingredients of a website that need to be included in order to make your website competitive.
Website
Design
In designing a website things you should consider; Load Times, Colors, (Not your favorites but the colors that attract attract and send messages.) Ease of use and whether your site is comprehensive to navigate. Do you know you website should be laid out in a document first so the pages can get the maximum links? If it is put in a doc the "reason" for the website can be talked about and constructed and moved around for a better "user experience". I have told my clients that any 18 year old with a computer can build a website, however it takes planning to make a website a marketing tool that will render a better return on investment.
Social Media
Marketing
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