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98% of our clients are first in Google, not just main keywords but long tail keywords.

Search Engine Marketing


All right, if you want to succeed in Search Engine Marketing, you just have to write a bunch of pages and- pfft, no, it's not that easy. It's never that easy. Search Engine Optimization and Online Marketing center around your Search Engine Marketing.


Seriously, though, Search Engine Marketing is easily one of the best ways of drawing in visitors who are interested in what you have to offer, but you have to do it right if you're actually going to capitalize on the incredible potential of this form of marketing. Here are the basic things you need to understand if you're going to dive into this field.


Search Engine Marketing Amarillo1) All Content Needs A Purpose


There is no point in creating a page - whether it's a blog, a video, a landing page, or anything else - unless that page has a clear reason to exist. In other words, you can't just write up a post talking about something that interests you. Instead, you have to ask why the content exists and how it's actually going to help turn visitors into customers.


This isn't just an idle suggestion - if you have two or three good pages but a few hundred bad ones, then those bad pages are going to reflect poorly on the rest of your site and drag your good pages down the rankings. Good Search Engine Marketing means trying to make every page a great, reader-attracting one - and if you don't go into this with that in mind, you're only setting yourself up for failure.


2) Search Engine Marketing Is About The Reader


Readers use search engines because they want something - usually the answer to a question or the solution to a problem they're having. Search Engine Marketing lets you take advantage of this by creating content that's all about the reader and how you can help them.


The importance of this cannot be overstated. This form of marketing is not about how many sales you can make, it's about how much you can help others and how well you can communicate that to your readers. If you focus on helping your readers, the sales will come naturally.


3) Decide Where In The Search Results You Want To Be


"At the top, of course". That's what you thought, right? Okay, that's not exactly wrong, but there's more to it than that. Search Engine Marketing encompasses the entirety of search engines, and those engines are busy becoming increasingly complicated systems. There are a couple of important things to consider for where you'll place in Search Engine Marketing.


  • Organic Results: This is the most effective form of Search Engine Marketing, but it's hard to reach the top, and often even harder to keep it. You'll need to produce outstanding content over a long period of time.


  • Rich Content: Somewhat newer, Rich Content is what happens when search engines like Google pull content from web pages (or other sources) to deliver better results without having to make people click through. Call-out boxes, sports score updates, interactive guides... those are forms of rich content. Search Engine Marketing can take advantage of this if your content is rich enough to be worth displaying.


Search Engine Marketing is a great way of advertising your business, but you have to understand how it works before it can help you.


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Five Dog Solutions office is located at 2400 S.W. 7th Ave. Amarillo, Texas 79109

Search Engine Marketing Amarillo1) All Content Needs A Purpose

Search Engine Marketing Amarillo