Being able to place your products and or services in the eyes of your targeted demographics when and how you want, is a benefit that allows you to make business decisions about your company that will effect how you do day to day business. Social media is a platform that allows you to have feedback about your company and ideas for the future. Part of your Online Marketing is Company Branding.
Choosing the correct logo hinges on what you want people to see and think of when they look at your logo. Designed as a part of your website and to be place into social media It needs to be as flexible as possible. If you zoom out on your logo can you still identify who it represents? Are the colors in a way that it can be represented in black as a silhouette?
Can you logo design stand the media twist test? There are several places on the Internet that you use your logo, some are very small. Can you reduce the size of your logo and still tell what it is and who it represents? Is it simple in design and easy remembered. Remember that is what a logo is. Can your logo be represented in a square or elongated into a letterbox?
~ MENU ~