Online Marketing Amarillo



Google Analytics, Google Trending & Server Hits


Pros of Google Analytics for Business

  • Free
  • Ability to track multiple sites
  • Monitors social networking activity
  • Measure video performance
  • Ability to track mobile phone users
  • Cons of Google Analytics for Business
  • Statistics are not real-time
  • Support is limited to a help center and user forum unless you hire support from a certified partner
  • Visitors can now opt out of having Google Analytics track any of their online activities
  • More About Google Analytics


Google Analytics is a powerful tool to help business owners gauge separate areas of your site, such as health, political, sports and weather sections to see how many visitors are driven to each one.


Watch the traffic patterns of your newest content. How well do the stories or videos perform? Expand your coverage on the topics that attract the most attention to take advantage of the high number of readers who are sitting on your site wanting more.


Instead of writing stories you hope people will read, you can look at your traffic patterns to determine what types of content they're really seeking.


Other interesting features of Google Analytics include the ability to compare your site with those in the same industry as yours, path monitoring to see where your visitors arrived on the site and where they left as well as a site overlay to view your visitors' clicking habits. You can also set up alerts when traffic spikes or visitors from a certain group hit the custom value you've set. Part of your Online Marketing is Analytic Review.

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