Google Analytics is a powerful tool to help business owners gauge separate areas of your site, such as health, political, sports and weather sections to see how many visitors are driven to each one.
Watch the traffic patterns of your newest content. How well do the stories or videos perform? Expand your coverage on the topics that attract the most attention to take advantage of the high number of readers who are sitting on your site wanting more.
Instead of writing stories you hope people will read, you can look at your traffic patterns to determine what types of content they're really seeking.
Other interesting features of Google Analytics include the ability to compare your site with those in the same industry as yours, path monitoring to see where your visitors arrived on the site and where they left as well as a site overlay to view your visitors' clicking habits. You can also set up alerts when traffic spikes or visitors from a certain group hit the custom value you've set. Part of your Online Marketing is Analytic Review.
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