Social media marketing is one of the most important aspects of a successful marketing strategy. Businesses all over the world have discovered that social media can contribute to their overall growth and success. But, that's not all, another 80% of marketers agree that social media has helped increase the traffic to their sites.
When you take a look at these facts, it's impossible to ignore the significant impact that having an effective social media marketing can have on your business. But, if you're still unsure about the benefits of a social media marketing strategy, check out the following information to help you make up your mind:
1. Business Budget Friendly
If you are looking for a cheap, but effective, way to promote your company, RI Marketing has a social media marketing strategy that is the perfect option. Facebook, Twitter, and other similar mediums give you the chance to share and promote content to both existing and potential customers in a cost-effective way.
2. In-depth Audience Insights
All businesses must have a basic understanding of their target demographic to be successful, but in the past, this was easier said than done. Thankfully, the popularity of social networks have made this task much less formidable. Social media marketing channels are an effective way to interact with your clients. This high level of interactivity provides a platform for you to answer any questions that both potential and existing customers may have about your product or service. Listening to your target demographic will help you cater to their needs in an intuitive manner that they are sure to appreciate.
3. Easy Distribution of Content
In the days of yesteryear, marketers struggled to find an effective way to distribute content to their audience. But, with the advent of social media, businesses can now share content with just a click of a button. Still, it's important to note that, the content you share must be in alignment with your brand as well as the interests of those in your target audience.
Did you know that it takes approximately 6-8 exposures to a product before a customer decides to purchase it? Social media marketing provides an excellent vehicle that allows you to expose customers to your product repeatedly. In other words, you are granted an opportunity to remind them of the benefits that your company has to offer on a daily basis. This exposure can dramatically shorten your sales funnel and increase your ROI.
4. Improved SEO rankings
The requirements needed for businesses to rank on search engines seemingly change everyday. For instance, it's no longer a guarantee that optimizing your site and updating your blog on a regular basis will improve your SEO rankings. Nowadays, search engines are using social media presence in the equation that helps them calculate rankings. In other words, when you use social media marketing to share content, you are sending out a “brand-signal” to the search engines that legitimizes your business and improves your chances of getting a higher page ranking.
When used efficiently, social media marketing has the potential to be a vital part of your marketing strategy. But, if you don't have the time to devote yourself to creating a social media marketing strategy, consider hiring experts, like RI Marketing to help and guide you. They have the knowledge and experience needed to craft a social media marketing strategy that effectively uses the advanced advertising platforms on social networks to reach your target demographic and increase your revenue.